The following ideas have been identified and will be executed with the support of IHDP participants.
An International Design Award Competition by IHDP.
A Coffee Table Book about how Indian exporters have taken traditional Indian Crafts and converted them to home fashion statements. Thus earning valuable foreign exchange and creating millions of jobs.
US$ 2,50,000 campaign in US trade publications.
The extensive direct mailing campaign with about 100,000 mail shots across the globe.
Advertising in India through Airlines, Hotels, Airports.
Extensive PR campaign in domestic and international media.
IHDP Grand Brochure to be mailed to thousands of international buyers.
Publicity materials to be distributed personally by IHDP participants to existing and potential buyers.
